Tools and providers
Paid social vendor due diligence: a decision file
Paid social agencies vendor due diligence: build a decision file with owners, evidence, expiry dates and pass, fail, unknown or not applicable results.
Archive
October 2026
Rules and ethics
VAT and reverse charge rules for UK paid-social agencies billing EU clients
Paid social agencies billing EU clients face 20% VAT, reverse charge and platform invoice traps. Here is how HMRC treats each, with contract wording.
Rules and ethics
Post-Brexit transfers for a social media advertising agency
A practical guide for a Belfast social media advertising agency handling EU client data, UK adequacy, platform transfers and safeguards.
Rules and ethics
How UK GDPR lawful basis works for paid-social custom audiences
Paid social custom audiences need the right lawful basis chosen before upload, and ICO guidance, PECR and platform terms decide which one holds up.
Rules and ethics
How UK agencies check paid-social adverts before launch
A practical pre-release workflow for a social media advertising agency, covering claims, evidence, targeting, disclosure, Copy Advice and campaign sign-off.
Measurement
Planning a two-city paid social campaign
Plan a two-city paid social campaign by setting objectives, comparing delivery, splitting budget by outcomes, testing variants and reporting results by city.
Measurement
A paid social reporting framework for purpose-led brands
A framework for paid social reporting by purpose-led brands, linking claims to evidence and metrics, with attribution, caveats and CAP Code considerations.
Rules and ethics
Public-sector paid social in Wales and Scotland
How Welsh language standards, Gaelic plans and Scottish procurement rules shape public-sector paid social briefs, creative and reporting.
Reviews
Choosing a paid-social agency in Leeds or Birmingham on local evidence
Choosing a social media advertising agency in Leeds or Birmingham means checking sector fit, staff costs and Companies House accounts before you brief anyone.
Rules and ethics
Cardiff paid-social bids for Welsh public-sector buyers: bilingual creative and procurement
How agencies bidding for Cardiff and Welsh public-sector paid-social work can prepare bilingual creative, procurement answers, spend reporting and exit terms.
Measurement
3 ways Ofcom and IAB UK data get misread as paid-social benchmarks
Paid social benchmarks borrowed from Ofcom, IAB UK and ONS data mislead UK planners. Here is where each dataset stops, and what to use instead.