Rules and ethics
VAT and reverse charge rules for UK paid-social agencies billing EU clients
Paid social agencies billing EU clients face 20% VAT, reverse charge and platform invoice traps. Here is how HMRC treats each, with contract wording.
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Rules and ethics
Rules and ethics
Post-Brexit transfers for a social media advertising agency
A practical guide for a Belfast social media advertising agency handling EU client data, UK adequacy, platform transfers and safeguards.
Rules and ethics
How UK GDPR lawful basis works for paid-social custom audiences
Paid social custom audiences need the right lawful basis chosen before upload, and ICO guidance, PECR and platform terms decide which one holds up.
Rules and ethics
How UK agencies check paid-social adverts before launch
A practical pre-release workflow for a social media advertising agency, covering claims, evidence, targeting, disclosure, Copy Advice and campaign sign-off.
Rules and ethics
Public-sector paid social in Wales and Scotland
How Welsh language standards, Gaelic plans and Scottish procurement rules shape public-sector paid social briefs, creative and reporting.
Rules and ethics
Cardiff paid-social bids for Welsh public-sector buyers: bilingual creative and procurement
How agencies bidding for Cardiff and Welsh public-sector paid-social work can prepare bilingual creative, procurement answers, spend reporting and exit terms.
Rules and ethics
How to brief a paid social agency without promising market growth
A paid social agency brief should record your own demand signals, set evidence gates and pilot limits, and avoid claiming national market growth in England.
Rules and ethics
TikTok advertising: keep agency fees apart from media spend
A line by line breakdown of what a UK TikTok advertising quote should itemise, from media spend and management fees to account ownership and creative refresh costs.
Rules and ethics
Do you need a paid social retargeting agency in the UK?
Paid social retargeting in the UK depends on cookie consent, PECR and UK GDPR. See what a retargeting agency should evidence before you brief one.
Rules and ethics
Checking a paid social advert in England before it goes live
Review paid social advertising in England with separate checks for recognition, evidence, consumer law, restricted products and accessibility.
Rules and ethics
Ten contract areas to check for paid social account ownership and evidence
Review ten contract areas for paid social agency work, from account ownership and billing to data roles, conflicts, platform access and exit continuity.
Rules and ethics
Rights requests and incidents in a paid social campaign: who acts
Handle data protection rights requests and incidents in a paid social campaign: which party acts, what to preserve, and what to pass on to the others.
Rules and ethics
How to build a paid social disclosure policy with a relationship register
Build an England paid social disclosure policy with a relationship register, accessible labels, approval evidence, monitoring and correction routes.
Rules and ethics
UK paid social agencies: rules and ethics, gate by gate
Paid social agencies rules and ethics in the UK, gate by gate: advertising, consumer, privacy, security, accessibility, contract and disclosure checks.