Reviews
Choosing a paid-social agency in Leeds or Birmingham on local evidence
Choosing a social media advertising agency in Leeds or Birmingham means checking sector fit, staff costs and Companies House accounts before you brief anyone.
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Reference calls for a paid social agency: questions to ask
Run reference calls for a paid social agency with one fixed question set, then compare each answer with the proposal before you shortlist anyone in England.
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No paid-social agency wins on public evidence alone, so prequalify instead
See why no paid-social agency wins on public evidence alone, then use a non-ranked England prequalification set and common supplier tests before award.
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TikTok and LinkedIn ad accounts: checks before giving an agency access
Before a paid social agency runs TikTok Ads Manager or LinkedIn Campaign Manager for you: account records, access tests, tracking consent and the data contract.
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Paid social agencies review methodology: exercise and gates
A paid social agencies review methodology for the practical exercise: the brief elements to issue, the output behind each of seven gates and the record to keep.
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How to review paid social agencies in England using evidence gates
A method guide to reviewing paid social agencies in England through identity, account-control, data, security and exit gates, with a common brief and no ranking.