Section
Audience research
A research ethics and methods protocol for audience research for an England paid social agency offer, from populations and sampling to consent and decisions.
Audience research
Code records into one evidence card for a paid social buyer persona: card fields, a hypothetical worked card, second-analyst checks and expiry triggers.
Audience research
A dated evidence register for rival paid social agencies, separating identity, claims, public adverts, reviews, authorised controls and unknowns.
Audience research
Follow-up probes for paid social customer interviews: what to ask after each opening question, how to weigh one answer, and when to pause the recording.
Audience research
Define a paid social agency target audience in England by organisation, decision role and research population, with explicit sampling limits.
