Rules and ethics
VAT and reverse charge rules for UK paid-social agencies billing EU clients
Paid social agencies billing EU clients face 20% VAT, reverse charge and platform invoice traps. Here is how HMRC treats each, with contract wording.
Topic
paid social
Rules and ethics
How UK GDPR lawful basis works for paid-social custom audiences
Paid social custom audiences need the right lawful basis chosen before upload, and ICO guidance, PECR and platform terms decide which one holds up.
Measurement
Planning a two-city paid social campaign
Plan a two-city paid social campaign by setting objectives, comparing delivery, splitting budget by outcomes, testing variants and reporting results by city.
Measurement
A paid social reporting framework for purpose-led brands
A framework for paid social reporting by purpose-led brands, linking claims to evidence and metrics, with attribution, caveats and CAP Code considerations.
Rules and ethics
Public-sector paid social in Wales and Scotland
How Welsh language standards, Gaelic plans and Scottish procurement rules shape public-sector paid social briefs, creative and reporting.
Measurement
3 ways Ofcom and IAB UK data get misread as paid-social benchmarks
Paid social benchmarks borrowed from Ofcom, IAB UK and ONS data mislead UK planners. Here is where each dataset stops, and what to use instead.
Tools and providers
How small brands assess a London paid social agency
A practical guide to assessing a London paid social agency, covering scope, account ownership, consent, reporting and questions to ask before signing.
Tools and providers
Paid social agency for ecommerce: UK brand comparison checklist
How UK ecommerce brands compare paid social agencies: platform fit, Shopify or Magento feeds, consent, ad spend bands, contract and exit terms.
Costs and pricing
Paid social agency for startups: fixed, hourly or retainer pricing?
How fixed fees, hourly rates and retainers differ for UK startups, with funding constraints, cash timing and questions to settle before signing.